How to write a week of LinkedIn posts in 90 minutes

I invented a new approach to write a week of LinkedIn posts without any AI.

Hi fellow writer,

Hope this finds you inspired.

I’m writing today’s edition from another coffee shop in Sweden, with a beautiful view over 3 things I love:

• My newsletter on my Macbook

• My inspiring and supportive girlfriend

• 250ml of Colombian Christmas brew black filter coffee

This letter will be all about creating a LOT of content in not so much time.

7 LinkedIn posts in 90 minutes (≈ 13 minutes a post !), to be exact.

As a wise man once told me:

“The good thing about personal branding:

You grow if you stay consistent.

The bad thing about personal branding:

You grow if you stay consistent.” - Nils Liedlich, 300 AD.

With that said, I’m writing this post to scratch your and my itch of struggling with consistency.

As proof of work, I will post all these the next week

A small disclaimer: I’m a seasoned writer, so I guess this would take most people 30-50% more time - however, that’s still quite fast!

Let’s Dive in:

1. Get inspiration (10 min)

Set a 10-min timer and head to your natural sources of inspiration.

Mine:

• Twitter feed / Twemex

• Notes

• LinkedIn saved posts

Take notes really quick while skimming through your inspiration.

2. Write 15 headlines (10 min)

After you have inspired yourself…

Open your preferred writing software, set a 10-min timer, and start typing out 10-15 headlines.

I tried to fit most of my inspiration notes into these headline templates:

1. How I [SPECIFIC, DESIRED OUTCOME] in [RELATIVELY SHORT TIME]

2. Save yourself [SPECIFIC TIME / MONEY] [DOING WHAT] and steal my [SYSTEM NAME]

3. (This is) how I get [SPECIFIC DESIRED OUTCOME] in [SHORT PERIOD OF TIME]:

4. [NUMBER][RESOURCES] to [DESIRED OUTCOME] (steal these):

5. My [NUMBER] biggest struggles as a [ROLE] were:

6. [NUMBER] steps to [DESIRED OUTCOME] ([IN SHORT TIME]):

7. Everybody thinks [MAINSTREAM OPINION] , but I think [COUNTERINTUITIVE OPINION]

8. How to [do something desired by audience] without [pain]

How it went for me:

3. Choose 7 headlines (2 min)

Pick the seven headlines which you feel will be the easiest to write.

Don’t overcomplicate it, just go with your gut.

4. Write down 3-5 bullet points for each (10 min)

Now, it’s time to nit down your core ideas for every post.

It’s vital that you set yourself a 10-min timer yet again to make sure that you work effectively.

Smartly, if I may say so myself, I did this approach to a post summing up this very approach that you are reading right now.

5. Turn them into posts (60min)

Write the headline in AuthoredIn first.

Afterwards, edit the post in Hemingway to opt for readability

It really is this simple.

I set a 60-min timer to make sure I stay on track with all this.

Is this really feasible?

My dear reader, I apologise for making this edition so actionable and fast.

One reader has told me that it’s easy to see if I wrote a text in a rush or not.

In either case, I actually succeeded to write 5 LinkedIn posts in 40 minutes, and was later distracted by private stuff… (it be like that sometimes)

To prove that this approach worked for me, I will post these 7 posts I wrote today on LinkedIn this week:

1. How I write 7 LinkedIn posts in 90 minutes:

2. Save yourself 1 hour / day writing LinkedIn posts and steal my 13-minutes-a-post method:

3. LinkedIn becomes 10x better when you stop trying to make sales and start trying to enjoy writing

4. How to write a LinkedIn posts without spending 90 minutes overediting it

5. How to teach a tech person copywriting in 3 steps:

6. The helpful assumption for me as a copywriter:

7. Alex Hormozi is a famous entrepreneur and is worth over $100 million.

Also, I recorded a video of my screen doing all this, and I will publish this in the future with commentary.

Takeaway

I’m actually blown away by the fact that this approach worked for me.

I wrote the title of this newsletter before trying the approach, and didn’t know it was actually feasible to write good LinkedIn posts in 13 min per post.

I’ll make sure to perfect this approach and turn it into a better guide in the future.

Have a nice Monday,

Nils